Are you creating the right types of real estate videos to actually generate your business? Well…I hope so because if you’re not, there’s a good chance you’ll burn out and stop making videos.
City Tour Videos
You certainly want to make city tour videos that highlight your city. But more than that, you want share your insider information, what you wish you would have known prior to moving to the city.
By creating such videos, you can do several things:
- Make YouTube work locally for you and draw local viewers.
- Get a higher watch time by creating content directly addressing common questions.
- Provide a huge value for buyers.
- Differentiate your work from that of other agents by proving your expertise and passion.
You can also create tours of suburbs and other smaller areas to ensure that your reach is localized enough to target the specific perfect audience you want. Keep your eyes on the prize—making valuable content that addresses the pain points your ideal audience is looking to solve.
Fast House Tour Videos
No matter how long you’ve been in the business, you need to make a short-form video—less than 60 seconds and taken in vertical view with your phone. These videos should show off a home you’re looking to sell without adding tons of complicated, irrelevant, “artistic” details.
The benefits of such fast videos include:
- They’re short—fewer than 60 seconds.
- They get massive views.
- You can leverage them on YouTube, Instagram Reels, Facebook Reels, TikTok, etc.
- They’re easy to make!
To get started, take your phone to every home you’re working to sell and simply video the main features you want to highlight. Once you have the video, it’s easy to cut it up and use it on a variety of platforms to engage with a diverse audience.
MORE Ideas on my YouTube!
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