How to get Free Facebook Leads!

I’ve been thinking about social media a lot recently, Facebook more specifically. With their new name “Meta”, I kept thinking about how to keep winning on that platform. Well…here’s what I came up with:

1. Prioritize Relationships

Facebook’s algorithm focuses on promoting content that users are likely to engage with. Make yourself a personable figure, someone friendly and genuine…but also focused on real estate, since that is your expertise. Just make your real estate tips relevant to real people.

2. Seek Engagement
The more people engage with your content, the better off you’ll be. Facebook looks for posts that get lots of conversations going. If you can get your post to rank for promoting engaging conversations among followers, you’re well on your way to ranking well. 

3. Focus on Quality Content
According to Sprout Social, about 54% of social media users use social media to research products and businesses. When they’re looking for real estate agents to help them succeed, they want more than just an ad. They want content that helps them find the information they need. 

4. Make Videos
By now, you likely know how much videos have risen in popularity. A recent survey by Hubspot found that 43% of users want to see more videos from their favorite brands in the future. If you want to engage with the audience you’re looking for, give them videos. 

5. Target Emotional Reactions
Facebook ranks ‘loves’ and ‘cares’ a lot higher than simple ‘likes.’ Try to make your content something that stands out and touches people where it matters. Posting personal stories (of you, your coworkers, or your clients) is a great way to do this. 

6. Use Facebook Stories
Facebook stories are the up and coming aspect of social engagement. And they aren’t even ruled by an algorithm! Because they are literally just hanging out above the rest of the content, users can choose whether or not to view them based on personal interest, not Facebook’s algorithm.

7. Go On Facebook Live
Facebook Live videos are much more engaging than regular videos–in fact, they can receive up to six times more engagement! They’re also receiving four times the watch time that they were before the pandemic began in 2020. With the new remote trends, Facebook Live is a fantastic way to stay engaged with a real audience.

8. Post At The Best Time
There can be some variation in the best time to post for your business, but there are a few basic tips that will help you reach the most people. Post when your followers are online. During the pandemic, people are online more often. However, they still have jobs and school to be responsible for. 

9. Create Quality Images
Around 75% of social media users prefer images to any other type of social media content. That means that you should use photos and use them often. However, you can’t just let them be any old photo. You have to really make them stand out. 

10. Stand By A Purpose
According to recent research done by Accenture, 66% of consumers consider a brand’s culture and transparency to be the most attractive thing about it after considering product price and quality. 62% look to see if the brand is authentic and has ethical values. 52% want a brand to stand up for something bigger than itself. 

When you’re out there on Facebook, make sure you’re doing more than selling a product. You shouldn’t let yourself get pulled into political fights–those more often detract from a brand than not. But you should make consumers aware that you work ethically and care about them and the world they are living in. If you support charities, a clean environment, or other social goods, let that be a huge part of how you present yourself on Facebook.