Are you at the point in your real estate business where you find yourself working on way too many non-revenue generating activities?
- Do you find yourself resending documents because the client says they don’t get them?
- Struggling to keep up with marketing and posting on social media?
- Getting your newest listing on the MLS, promoted on the socials and really leveraging it for your business?
Well, it may be time to get an assistant. Recently one of my agents, Franco who books 20+ transactions every week from YouTube, asked me…”hey Jaime, how can I hire an assistant?” Here’s what I told him.
1. Create a list of what you’re doing right now
a. By doing this, you’re creating a list of where you time is going.
2. Create a list of what you WISH you were doing right now
a. This list is typically where successful agents will find the MOST opportunities. Because there’s many aspirational items they wish were happening in their business but isn’t happening.
Now once both lists are created…review both lists and put them into the following categories (buckets).
A. STOP Doing: Typically most of the items in this bucket are going to come from the list of what you’re doing right now. We are not always focused on what we should be doing…we fall into a rut.
B. DO: This list is your shortlist of what you should be doing moving forward. Now you have clarity of what needs to be happening in your business so you keep growing. Break this down even further.
- Do Myself: Take all of the revenue generating activities as priority. Calling, negotiating, showing homes (in certain cases). Pro tip, have SOPs (standard operating procedures)
- Automate: Leverage software like Zapier, Calendly, Aweber (things that automate the mundane things like emails, scheduling, etc)
- Delegate: Secure an assistant (virtual or in person) that can fill in the gaps between what you can’t or aren’t willing to do but can’t be automated. Use Upwork, Onlinejobs.ph, Fiverr.
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