This video not only generated a significant number of listing leads but has also continued to yield more closings with each passing year, especially at the onset of each new year.
So, what’s the secret behind this impactful video? It revolves around a topic crucial to homeowners in Tennessee– Property Taxes. In this video, I provided a comprehensive, step-by-step guide on how to effectively protest property taxes and come out victorious.
The emphasis of the video was solely on delivering valuable information. Towards the end, I presented viewers with an easy-to-use, free template, a call to action that serves as my “memo sheet” for property tax protests. The response was overwhelming, with numerous homeowners reaching out to me for the template, and this trend continues.
The good news is that you can replicate this success for your real estate business. The key is to act before the trend for 2024 kicks in, making property tax protest videos an ideal topic for the beginning of the year.
This insightful video topic is just one of the many suggestions I offer to my Agents in my group. Our agents are consistently achieving success on YouTube because they make the right videos tailored to their audience. No more guesswork on topics – every week, I share what’s currently working on YouTube, ensuring that each agent has a strategically chosen video ready to go.
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