Great news! Facebook Marketplace remains a thriving platform for real estate lead generation
Despite some interface tweaks, it continues to be an incredibly powerful tool to scale up your leads for free. In this guide, we’ll walk you through a seamless process to leverage Facebook Marketplace and turn those leads into potential clients.
Instructions:
- Select a property: Choose a listing from your inventory, your brokerage, or one you have permission to market. New home constructions are also suitable.
- Craft a compelling post: Share only three key pictures (front, kitchen, and backyard) along with a concise property description. The goal is to spark interest and prompt users to reach out for more details.
Qualification Process Script: User: Hi, is this available? You: Yes, it is. How may I assist you? User: What’s the price? / Can I get more details? / Can I see the inside? / When can I come see it? / etc You: I’ve compiled all the details on this dedicated page – {Single Property Website}. Would you like to see the video tour I created as well? User: Sure You: Fantastic! Here’s the video – [Your Video URL]
Allow the conversation to breathe for a while, ensuring not to appear too aggressive. Remember, you’re receiving numerous leads, and giving them time to review information is crucial.
Follow-up: You: What are your thoughts? User: It’s too expensive / I didn’t like it / I was just curious / etc You: Understandable. Are you interested in homes only in {city the home is in}? Or would homes in {nearby cities} be suitable? User: I’m open. You: Great. Would a brief buyer discovery call be valuable for you? User: That works You: Perfect, I’ll call you on Messenger.
- #RealEstateLeads
- #FacebookMarketplaceGuide
- #HomeSellingTips
- #BuyerDiscovery
- #DigitalRealEstateMarketing
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Sadly there is no way to stop that. Just keep on creating and doing what you can.
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Thank you!
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Howdy would you mind stating which blog platform you’re using?
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