Hey there,
What a week it’s been, especially after the groundbreaking “Jury awards $5B to homesellers in landmark Sitzer | Burnett verdict.” I’ll delve into that case in a future discussion, offering insights on adapting to the new normal.
Right now, I’ve noticed an influx of Facebook Group posts going viral fueled by emotion, fear, and pure speculation. Unfortunately, most of these posts contribute nothing to our day-to-day growth as agents. In this brief email, let’s focus on seven things we CAN control:
- Mindset and Attitude: Take charge of the meaning you assign to events, like the recent verdict. Choose a positive perspective, turning challenges into opportunities, rather than succumbing to despair.
- Preparation and Research: Continuous learning and staying updated are no longer optional. The more you invest in preparation as real estate professionals, the higher your chances of thriving in the coming months and years.
- Relationship Building: Cultivate strong relationships with existing clients and prospects. As norms shift, connecting with people positions you well for upcoming compensation conversations.
- Time Management: Decide where your time goes. Engage in daily prospecting, follow-ups, and active business pursuits. Avoid letting your mind wander into fear and speculation. Opportunities (read: clients) still abound; you just need to prioritize them.
- Adaptability: Be more flexible and willing to adjust. Sales scripts, client interactions, and your professional image may change. It’s time to be agile and adapt to the evolving landscape.
- Finances: Review your spending habits. Analyze where your money goes and identify areas for improvement. Redirect funds from needless expenses to activities with a solid return on investment (ROI).
- Self-care: Prioritize your well-being. Establish habits of regular exercise, sufficient sleep, and seeking mental health support. Entrepreneurship doesn’t mean doing it alone – take care of yourself.
The real estate industry will undoubtedly continue to change. The crucial question is, will YOU change with it? Focus on what YOU can control and thrive in this evolving landscape.


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