Unlock Higher Income in 2024: Tap into Lucrative Opportunities with Builders Using Facebook Ads

As we navigate the headwinds of 2024, especially concerning commissions (if you’re not familiar, a quick Google search for “Burnett vs NAR” will get you up to speed), it’s time to present a solution that many agents have overlooked for years.

The key to boosting your income in 2024 lies in focusing on builders! Yes, builders are currently offering incredible opportunities for both clients (lower fixed rates) and agents (bonus commissions).

To make it even more accessible for you, here’s the exact strategy we’re using with Facebook Ads:

1. Go to Facebook Ads Manager:

• Select the “Lead Generation Campaign” for optimal results.
• Alternatively, you can run Traffic or Conversion campaigns.
• Ensure to select “Housing” in the Special Ad Category.

2. Configure Ad Set:

• Start with a 15-mile radius (the smallest radius allowed).
• In “Detailed Targeting,” consider split testing Interests like “Zillow” and “Trulia.”
• In Placements, choose “Facebook News Feed” only.

3. Create Compelling Ad Copy:

• Attention: {city} Home Buyers
• Stunning BRAND NEW Homes in desirable {city}, just discounted by $#,### – $##,####
• PLUS get #% towards closing costs
• PLUS paid Title Policy
• PLUS an additional $#,### towards closing costs
• PLUS homes start at $###,###
• Incredible savings are happening now!
• Limited Time Offer
• Click the “Learn More” button to get more information and book a viewing today!
• Pro Tip: Use an image or video of the new build that stands out.

4. Optimize for Conversion:

• Connect your Facebook Lead Form (if using Lead Generation Campaign) or Landing Page to your CRM.
• Send an automated Email & Text to the lead as soon as you receive it (use tools like Zapier if necessary).
• Email the lead additional information about the new builds featured in the ad, obtained from the builder.
• Call the lead immediately; speed is critical, especially since the lead will know the builder’s name from your email.
• Pro Tip: If the lead doesn’t answer on your first try, call back immediately; a surprising number of people will pick up on the second attempt.
• If no connection on the first day, follow up the next two days with at least three calls before transitioning to a more relaxed follow-up call sequence.
• Continue emailing them intently for the next two weeks.

Harness this strategy to unlock the potential for higher income and tap into the lucrative opportunities offered by builders in 2024. Happy prospecting!