Are you grappling with the challenge of converting YouTube views into actual clients? You’re not alone—many real estate agents currently active on YouTube face the same struggle.
Even channels with thousands of monthly views often find it difficult to consistently prompt viewers to reach out and become clients.
The reason behind this hurdle is simple: viewers may appreciate the content, but they lack a compelling reason to connect with the video creator. To address this, one of the most effective strategies is to do the math for them—specifically, the “real estate math.”
Viewers aren’t necessarily interested in diving into complex topics like interest rates or PMI; instead, they want straightforward information about monthly payments and affordability. In essence, they aren’t looking for a lesson in Algebra. Some of the most successful videos on our channels are those where we simplify the “real estate math” for our viewers.
The key lies in showcasing and breaking down the math for them. When we take the initiative to do this, the result is a ringing phone and increased engagement. While there are numerous Google Sheets available for such purposes, our team’s super weapon is the LoanClarity Advisor tool from Win The House You Love. This tool not only compares mortgage quotes but also performs the necessary calculations for our viewers.
Here’s a simple blueprint we follow:
Step 1: Create a video about mortgage payments.
Step 2: Offer to run various scenarios (loan types, interest rates, etc.) if viewers reach out.
Step 3: Encourage viewers to reach out through landing pages, email, or phone.
Step 4: Use the LoanClarity Advisor tool to quickly do the math for them.
Step 5: If they meet the criteria, transfer them to our preferred lender.
It’s a straightforward process—providing upfront value and making it easy for viewers to engage with us. While you don’t necessarily have to use the tool we’ve shared, you can create your own Google Sheet or collaborate with your Title Company/Lender.
The essential point is to simplify things for your viewers, making the real estate math accessible and actionable. By doing so, you’ll bridge the gap between views and clients, fostering a stronger connection with your audience.
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